Bathroom cabinet competition, since its entry to the domestic and foreign brand entering the bathroom cabinet market also contagious fever. Cost-effectiveness and variety of styles, represented by domestic brands including TOTO, Hengjie and Wrigley; innovative design and good quality, represented by foreign brands including Kohler and Hansgrohe. Every brand has its own persona – a unique blend of market positioning, product lines, and marketing strategies Domestic brands rely on large offline channels and online marketing to obtain a lot of market share; foreign brands, through high-end positioning and real differentiation in products, have absorbed some of the consumer groups high-end. Bathroom cabinet brands are competing in the future. Competing with each other, brands will not only compete among themselves in the products but also in the services, brand image etc.